Gregário Café
What we did
Mascot Creation, Social Media Branding, Digital Marketing Campaigns, Marketing Consulting and Consulting for Expansion.
Project overview
The Gregs, as it is known, is a very charming bike cafe. In mid-2018 we began working to expand Gregário Café. After researching and prospecting for partnerships, Gregário made the decision to expand its business niche. The Café is now also a cookie factory, the product's success was such that it completely changed the business potential. We developed a mascot for the brand, a biker cookie hunter cat called “Gregarito”, which communicated the brand essence and was a turning point in the interaction between the brand and customers.
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