A personal brand needs to communicate real personality. That was the goal with the Branding Project Development for Doctor Iryna Prist. Based in the city of Sao Paulo - Brazil, Iryna is an otolaryngologist specialized in facial plastic surgery. Harmony in a different style, authenticity, possibilities and an open-minded approach are some of the qualities that define our client. For the brand we wanted to make beauty less obvious: how to make it beautiful your own way?