Campaign concept, graphic materials, screenplay and video production (Salted), personalized project
Project overview
The ongoing development for the Nutella campaign has the goal of creating awareness about their product and their brand positioning. We developed the concept that could bring Nutella to a familiar routine, a daily environment that could escape the usual stereotypes. The pieces for the campaign include a film, which was produced by our partnership with Salted, and graphic material pieces for the digital campaign and social media.
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