Rennê Joias is one of the most traditional jewelry businesses in Curitiba–Brazil. We have been following the company's general marketing for five years. The work performed includes: annual marketing planning, development of online campaigns, printed catalogs, maintenance and brand repositioning. For retail companies like Rennê, the marketing needs to be renewed constantly. Customers expect news and benefits, and this is only possible through detailed planning of marketing strategies. In the last year, we planned and executed around nine campaigns for the company, including institutional, promotional and new product launch campaigns.